Like any social media platform, LinkedIn provides the opportunity to connect with hundreds of millions of users, eager to make meaningful connections, and discover new things. . What sets LinkedIn apart is its audience, which is almost exclusively made up of professionals looking for relevant content and networking opportunities related to their field. For community organizations, this key element of LinkedIn provides an opportunity to connect with potential collaborators, volunteers, employees (current and future) and organizations in the sector.
Here are 3 tips for leaders of community organizations looking to maximize their reach and make meaningful connections on LinkedIn.
Not all content on your home feed is going to be interesting or relevant, and so with LinkedIn the first key step in building a strong network is to find your tribe. A great way to do this is by joining LinkedIn groups that are affiliated with issues, events, and sectors aligned with your organization’s strategic plan. And of course, get involved!
Comment on members’ posts, join conversations, and even create your own content relevant to both the group and your organization’s offerings. Just remember, the key here is not the quantity of your digital audience, but the quality.
Promote Your Organization’s Culture
One of the key elements to LinkedIn that draws users in is, the ability to connect job seekers with prospective employers. As the leader of a community organization you can leverage this by creating a social presence on LinkedIn that communicates what it’s like to work for and be a part of your organization. This can be done through posts highlighting employee accomplishments, celebrating the organization’s important milestones, and creating general blog-style pieces of content that align with the organization’s culture and values. In doing so, nonprofit organizations build brand awareness and increase engagement by creating content which resonates with prospective job seekers’ likes and interests.
Utilize LinkedIn Analytics
Now that you’ve taken the first steps towards making your organization standout through your profile on LinkedIn, it’s time to make sure that all of your hard work is really paying off. This is where careful monitoring through LinkedIn’s profile dashboard can be helpful. The dashboard provides a quick snapshot on the number of people who have viewed your profile, views on articles that you’ve publIshed, and how many times you’ve appeared in search results. This can provide great perspective on new people to connect with, and what content is resonating with your audience.. For instance, if you notice that 75% of your traffic and engagement comes from employee highlight posts, you should definitely consider prioritizing this type of content in the future!
For non-profit organizations and the leaders of non-profit organizations, where to invest time is just as critical as where to invest money. For that reason, wasting time on the wrong social media channels can have a negative impact. These small tips can help to ensure that your investment of time is worthwhile.